While Chrysler was teaming up with the creators of The Dark Knight Rises, Hyundai formed a partnership of its own with another comic book-related project, The Walking Dead.
The players may be different but the goal in both cases is the same and that is to market products to a younger crowd.
Hyundai's collaboration celebrates the 100th issue of The Walking Dead comic series with the two partners having worked on the creation of two unique Elantra models that will make a special appearance at the Comic-Con International, which takes place in San Diego from July 12 to 15.
The first is model is a customized Elantra Coupe designed by The Walking Dead creator Robert Kirkman and fabricated by Design Craft.
Named the Hyundai Zombie Survival Machine, the study is said to sport the following features:
"A front-end custom zombie plow cow catcher with spikes, slatted armored window coverings, a roof hatch to allow passengers to shoot at walkers, an electric rear trunk to house weapons, all‐terrain/rally type tires, weapons storage compartments, a CB radio/PA system and more."
The second Hyundai one is a much more mundane Elantra GT hatchback wrapped in the cover of The Walking Dead 100th issue by artist Charlie Adlard, which will be given away to one lucky winner through the "Hyundai Undead" sweepstakes.
"The Hyundai Undead program allows us to interact with hundreds of thousands of film, comic, TV and video game fans during this summer’s ultimate pop culture event," said Steve Shannon, vice president of Marketing, Hyundai Motor America. "We can’t wait to unveil our custom Elantra Coupe Zombie Survival Machine, the ultimate car for The Walking Dead fans and anyone who wants to survive a zombie apocalypse."
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