Mercedes' AMG Says Each Burnout is a Fashion Statement

This has to be one of the most unusual ideas we’ve seen lately: Mercedes-AMG and the Destroy vs. Beauty clothing line have decided that burnouts – more specifically, the shape left by rubber on the asphalt – have something artsy about them.

The two partners say each burnout is unique and thus worthy of being printed on fashion items. Participants at the AMG Driving Academy use AMG vehicles to perform the burnouts, which are reproduced with the help of a special material that goes under the rear wheels. The burnout prints are then used to adorn handbags and T-shirts.

The products can be then purchased at selected AMG Driving Academy events and will also be available in the AMG Showroom in Affalterbach soon. Confused? Well, scroll down to see what this is all about in the video demonstration with a Mercedes CLS 63 AMG.